Sökning: "Sports internationalization"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Sports internationalization.

  1. 1. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Melker Gunillasson-Sevä; Gustav Erkers; [2023]
    Nyckelord :Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

    Sammanfattning : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. LÄS MER

  3. 2. Bolagsstyrning i svenska idrottsföreningar. : En kvalitativ studie om en bolagiserings effekter på bolagsstyrningen i svenska idrottsföreningar.

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Ella Johansson; Evelina Nilsson; [2023]
    Nyckelord :;

    Sammanfattning : Master Thesis in accounting, School of Business and Economics, LinnaeusUniversity in Växjö, Spring 2023 Authors: Evelina Nilsson and Ella Johansson Supervisor: Mohamed Mahieddine Examiner: Ola Nilsson Title: Corporate governance in Swedish sport organizations - A qualitative studyon the effects of incorporation on corporate governance in Swedish sportsorganizations. Keywords: non-profit organizations, corporate governance, sport organizations,incorporation Background: Sport has undergone major developments as a result of theprofessionalization, commercialization and internationalization. LÄS MER

  4. 3. Från startlinjen till målsnöret : En kvalitativ flerfallsstudie med komparativa inslag om ÖTILLÖ och Tough Vikings resa från uppstart till internationellt erkända sporter

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Philip Axelsson; Gustaf Eklund; [2022]
    Nyckelord :ÖTILLÖ; Tough Viking; Swimrun; OCR; Internationalization; Market; Sports Entrepreneur; First Mover; ÖTILLÖ; Tough Viking; Swimrun; OCR; Internationalisering; Marknad; Sportentreprenör; First Mover;

    Sammanfattning : Sportmarknaden har växt kraftigt under en längre period och är nu en viktig industri där allt fler aktörer konkurrerar om individers åtråvärda tid. Således har marknaden blivit betydligt mer kommersiell och ett sätt att undvika denna konkurrens är att skapa en ny sport. LÄS MER

  5. 4. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Kiara Dettmer; [2020]
    Nyckelord :Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

    Sammanfattning : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. LÄS MER

  7. 5. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Torben Rudnick; Dasaret Vllasalija; [2017]
    Nyckelord :Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

    Sammanfattning : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. LÄS MER