Att mäta kommunikation : En kvalitativ intervjustudie om kommunikationsutövares upplevelse

Sammanfattning: The research conducted in ’Communication measurements’ aims to answer how communication practitioners experience the practice of communication measurements, and if experience differ between private and public sector. The study has also been intressted in how organizational governance reproduces through the way the organization does measure communication. The theoretical framwork gathered for this study consists of sociology of knowledge, field theory and boundary objects and constitutes a unique composition for this study. Using a qualitative interview study I have analysed the answers from eight communication practitioners from both private and public sector (4 from each sector) to help answering the questions for the study. The results of the study showed that communication practitioners have a willingness to measure communication but feel that they lack both resources and room for maneuver. The results also showed that the experience from communication practitioners confirms previous research in the aspect of lack of knowledge both at communications practitioners and organization management. Despite the different sectors, the difference in experiences was not as large as one might expect. One conclusion is that measurement is an area in need of development.