Mode på museum : En analys av tre svenska utställningars gestaltning och skildring av mode, kvinnor och stereotyper

Sammanfattning: The following thesis aim is to examine and acknowledge a subject and material that has been overlooked in museological research. More specifically, the visual and material embodiment of fashion. This study has thus examined three Swedish fashion exhibitions, namely Augusta Lundin: Sveriges första modehus, Nordens Paris: om NK:s Franska damskrädderi 1902–1966 as well as Modest Fashion, and their portrayal and depiction of fashion. The study was conducted based on observations and interviews, and placed in relation to gender perspective as well as stereotyping, with a focus regarding the narrative of women. An important finding in the examination of these exhibitions, has been their depiction of women as active and with participation in the public sphere. The exhibitions also emphasize the symbolic value of fashion and how apparel is and has been used by women as a social practice. The analyse has shown the multidimensional meaning of fashion and its cultural value, not least in portraying women of the past, present, and future. Museums can thus be considered as important platforms, where the embodiment of fashion can be contextualized and where its cultural value can be recognized. This is a two-year’s master thesis in Museum and Cultural Heritage Studies.