Sökning: "Ajzen"

Visar resultat 21 - 25 av 48 uppsatser innehållade ordet Ajzen.

  1. 21. Motivators and barriers of bulkfood store customers : An examination through the application of the Theory of Planned Behavior

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Julian Valerius; Niklas Wolf; [2019]
    Nyckelord :Bulk foods; Zero waste; Packaging Free; Theory of Planned Behavior; TPB; Unverpackt; Unverpackt Laden;

    Sammanfattning : The pollution of the oceans through plastics has received global wide media coverageover the last years. Also, micro-plastics in ground water and even in fish had beendetected, which leads to increased awareness of waste-reduction. LÄS MER

  3. 22. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kristin Schröder; Saskia Pietralla; [2018]
    Nyckelord :Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Sammanfattning : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. LÄS MER

  4. 23. Social Media as a Crisis Response : How is the water crisis in Cape Town dealt with on Twitter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Sandra Pettersson; [2018]
    Nyckelord :Social Media; Crisis Response; Day Zero; Water crisis; Cape Town; South Africa; Theory of Planned Behavior; Twitter Research; Twitter Archivist;

    Sammanfattning : In our interconnected world, social media is a vital tool for communication in the everyday life of individuals. The importance of social media in society has increased not only in times of peace, but social media has grown to be instrument of influencing crisis. LÄS MER

  5. 24. Factors influencing the intention to perform in-store recycling : A qualitative study applying the Theory of Planned Behaviour to the Swedish fashion industry

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Evelina Arvidsson; Vera Kling; [2018]
    Nyckelord :Recycling; In-store recycling; Clothing recycling behaviour; Clothing disposal behaviour; Theory of Planned Behaviour;

    Sammanfattning : Background: Due to the fashion industry being one of the most polluting industries in the world with more clothing than ever being thrown away, attention has been brought to the need for more sustainable clothing behaviours. Therefore, the in-store recycling boxes have been introduced as an alternative for recycling. LÄS MER

  7. 25. The “Making” of an Intrapreneur : An empirical study to identify the untapped potential of intrapreneurial intention amongst employees

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Julia Scharrer; Lea Theresa Stubenrauch; [2018]
    Nyckelord :intrapreneurship; entrepreneurial intention; theory of planned behaviour;

    Sammanfattning : The purpose of this paper is to explore how organisations can identify the untapped potential of intrapreneurial intention amongst employees to increase its competitive advantage. Competitive advantage was therefore seen as an outcome of entrepreneurial actions, which, i.e. can be used for more effective and novel marketing strategies. LÄS MER