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Visar resultat 1 - 5 av 48 uppsatser som matchar ovanstående sökkriterier.
1. Exchanging 'Life' for Money? Overtime work culture and professional women's fertility intentions in China
Master-uppsats, Lunds universitet/Graduate SchoolSammanfattning : In the context of China’s concerning decline in fertility rates and the widespread normalization of the ‘996’ overtime culture, the connection between overtime work and fertility assumes considerable importance. This research is firmly grounded in the theoretical framework of the Theory of Planned Behavior (Ajzen, 1991), which investigates the complex relationship between overtime work and fertility intentions among working women of reproductive age in urban China. LÄS MER
2. Du är hur du klär : en kvalitativ studie om mäns klädkonsumtion i relation till identitet och självbild
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Kläder är inte bara ett funktionellt måste för oss människor, utan fungerar även som ett verktyg för att uttrycka vår identitet och självbild. Genom att konsumera kläder kan vi kommunicera personlighet, värderingar och känslor till omvärlden, och genom klädval kan vi skapa en känsla av samhörighet med andra som delar våra klädstilar och preferenser. LÄS MER
3. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagandeSammanfattning : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. LÄS MER
4. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER
5. Influential factors of experiential outdoor consumption - A qualitative study investigating the experiences and perceptions of experiential outdoor consumers
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Researchers agree on the harm materialistic values and consumption have on consumers’ well-being in society today (Black, 2010; Goldsmith & Clark, 2012; Isenhour & Black, 2010; Muñiz-Velázquez et al., 2017; Pieters, 2013; Richins, 2017; Shrum et al., 2013; Van Boven & Gilovich, 2003). LÄS MER
