Sökning: "Amanda Grundberg"

Hittade 2 uppsatser innehållade orden Amanda Grundberg.

  1. 1. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Nyckelord :Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Sammanfattning : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. LÄS MER

  3. 2. Syns du inte, så finns du inte : En kvalitativ studie om unga kvinnors motiv bakom positivt laddat användargenererat innehåll på Instagram

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Amanda Grundberg; Lisette Eriksson; [2016]
    Nyckelord :Web 2.0; social media; Instagram; user generated content; electronicword-of-mouth; selective attention; motivation; uses gratification; Web 2.0; sociala medier; Instagram; användargenererat innehåll; electronic-word-of-mouth; selektiv uppmärksamhet; motivation; uses gratification;

    Sammanfattning : Problem: What are the motives behind positively charged user-generated content on Instagram? Purpose: The study aims to identify and analyze existing and potential users' motives for creating and distributing positively charged content on Instagram from a user perspective. Method: The study was conducted based on a qualitative method and applied the hermeneutical - phenomenological approach. LÄS MER