Sökning: "Apparel FMCG"

Hittade 2 uppsatser innehållade orden Apparel FMCG.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  3. 2. The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Linda Söderholm; Jenny Olofsson; [2014]
    Nyckelord :Corporate Social Irresponsibility CSI ; Consumer Attitude; Consumer Behavior; Intended Behavior; Purchasing Behavior; Fast Moving Consumer Goods FMCG ; Apparel Industry; Young Adults; Environmental Issues; Unethical Behavior; Corporate Social Responsibility CSR ;

    Sammanfattning : Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. LÄS MER