Sökning: "August Strom"

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  1. 1. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
    Nyckelord :Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

    Sammanfattning : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. LÄS MER