Sökning: "B2B purchasing"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden B2B purchasing.

  1. 1. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anton Sköld; Oskar Sjölund; [2023]
    Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

    Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER

  3. 2. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Nyckelord :B2B buying behaviour; Branding; Service industry; Service branding;

    Sammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER

  4. 3. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
    Nyckelord :Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

    Sammanfattning : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. LÄS MER

  5. 4. The different roles of a brand for purchasing reused materials in B2B

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Sammanfattning : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. LÄS MER

  7. 5. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :William Fjellström; Vladislav Snitko; [2021]
    Nyckelord :Disruptive innovation; Industrial Internet of Things; Subscription-based business models; Software as a Service; Product Service System;

    Sammanfattning : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. LÄS MER