Sökning: "Born-Global Firms"

Visar resultat 26 - 30 av 58 uppsatser innehållade orden Born-Global Firms.

1. 26. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Malin Hellström; [2017-07-27]
   Nyckelord :SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

   Sammanfattning : More and more SMEs are taking the step to become global- However, their internationalisation processes are said to be more challenging than MNE. Not only do they suffer from liability of foreignness but also from liability of smallness and newness when entering a foreign market. LÄS MER

3. 27. Export development indicators as potential segmentation tools : A quantitative study of Swedish SMEs in the tech field

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Viktor Bergström; Ansgar Bengtcén; [2017]
   Nyckelord :Export barriers; Export development; Export intensity; Export experience; Psychic distance; Born globals;

   Sammanfattning : The “stage model” is a criticized but well-used segmentation method for categorizing firms into different export development stages based on their perceived export barriers. However increasing presence of born global firms and lagging exports, particularly in the Swedish tech industry, require an updated segmentation tool. LÄS MER

4. 28. Factors Important for Rapid Internationalization : A Multiple Case-Study of Born Global Internet-Based Service Firms in Sweden

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Anna Burman; Ida Stjernström; [2017]
   Nyckelord :International Business; International Entrepreneurship; Born Global Firms; Resource-Based View; Dynamic Capabilities; Business Models; Internationalization; Barriers to Internationalization; Internet-Based Service Firms;

   Sammanfattning : The evolution of globalization and technology have changed the playground for international business and made it possible for smaller businesses to compete internationally among large and capital intensive companies. Markets become increasingly alike with converging product preferences and changing the world into one large integrated marketplace easily accessible for firms of all sizes. LÄS MER

5. 29. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Johan Kjellstrand; Ouf Samar; [2017]
   Nyckelord :;

   Sammanfattning : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. LÄS MER

7. 30. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

   Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

   Författare :Marc Astbury; Marius Lux; [2017]
   Nyckelord :Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

   Sammanfattning : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. LÄS MER