Sökning: "Born-Global Firms"

Visar resultat 31 - 35 av 58 uppsatser innehållade orden Born-Global Firms.

  1. 31. Internationalization of IT Born Global Firms - A New Approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Daniel Carlsson; Maxim Meixger; [2017]
    Nyckelord :internationalization; eclectic paradigm; uppsala model; born global firms; market entry; internationalization theories; information and technology; Business and Economics;

    Sammanfattning : The emergence of born global firms in the last decades has led to a growing interest in the internationalization processes of such companies. Despite the existence of traditional internationalization frameworks, we seek to understand how internationalization process of IT born global firms deviate from traditional theory and what key factors play a role in their internationalization process. LÄS MER

  3. 32. An explorative study on small-sized game development firms from a born global perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Eduardo Do Amaral; Kevin Walther; [2017]
    Nyckelord :Born global; Internationalization; Small-sized game development firms; Game development; Digital distribution;

    Sammanfattning : The existing literature provides a variety of drivers enabling rapid internationalization of born global firms. This explorative study with its inductive approach attempts to analyze to what extent born global theory can be used to understand internationalization in the context of small-sized game development firms. LÄS MER

  4. 33. Born Globals - A comparison of success factors between manufacturing and digital firms

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Thomas Bergsten; Alexander Gertzell; [2017]
    Nyckelord :Born global; Manufacturing; Digital; Software; SME; Internationalization; Globalization; Success factors; Technology and Engineering;

    Sammanfattning : .... LÄS MER

  5. 34. The Networking Born Globals : An Exploratory Study of how Swedish Born Global Software Firms use Networks when Internationalizing

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Richard Orrebrant; Oscar Meivert; [2016]
    Nyckelord :Internationalization; internationalization strategy; born global; small software firms; born global software firms; software services; software products; networks; international networks;

    Sammanfattning : Purpose – The purpose of this thesis was to investigate how networking is influenced by the choice of internationalization strategy of software firms with a born global mindset. To achieve this purpose, the following research questions were answered: How applicable is previous research on traditional internationalization strategies to born global software firms? How does networking vary between the different choices of internationalization strategy for born global software firms? Method – The research philosophy of this thesis was interpretivistic, supported by an abductive qualitative multi-method approach of exploratory character. LÄS MER

  7. 35. Internationalization through social digitalization : How social media affect the internationalization process of Swedish SME’s

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Erik Gossas; Rebecca Fandrey; [2016]
    Nyckelord :Internationalization; digitalization; social media; network; value cocreation; Electronic Word of Mouth; Born Global;

    Sammanfattning : The purpose of this thesis is to gain understanding for how social media has affected the internationalization process for Swedish SMEs. To get a deeper understanding of this phenomenon both product and service firms has been studied to analyze the possibility of a difference or not. LÄS MER