Sökning: "Brand evaluations"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden Brand evaluations.

  1. 1. Does Brand Personality Beat Sustainability Claims?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Nyckelord :Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Sammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER

  3. 2. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Ben Babu; Rohit Reddy Maddhuri; [2023]
    Nyckelord :;

    Sammanfattning : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. LÄS MER

  4. 3. Fire Resistance Test of Cross Laminated Timber Joints

    Uppsats för yrkesexamina på grundnivå, Luleå tekniska universitet/Byggkonstruktion och brand

    Författare :Oliver Cato; [2022]
    Nyckelord :CLT; Joints; Fire; resistance; Korslaminerat; trä; skarvar; Brand; motstånd;

    Sammanfattning : The increased popularity of timber buildings has heightened the demand for more knowledge on how tomake these buildings safer. In many cases, parts of wooden constructions are prebuilt in factories that later are delivered to the building site. Transportation by road limits the sizes of the parts. LÄS MER

  5. 4. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Jernberg; Vendela Angerlöv; [2022]
    Nyckelord :Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

    Sammanfattning : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. LÄS MER

  7. 5. High versus Low: The Effect of AURs and Brand Equity in Live Stream Shopping

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Andersson; Sarangua Tsogtoo; [2021]
    Nyckelord :Live stream shopping; Aggregate User Representations; Customer-based brand equity; Source credibility; Purchase intention;

    Sammanfattning : Live Stream shopping is a rising phenomenon expected to transform retail worldwide. Despite the eminent need for practitioners to understand the best case use of live stream shopping, the subject is scarcely explored in academic research. LÄS MER