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1. Customer involvement through social media in the product development process within the luxury goods industryMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. LÄS MER