Sökning: "Swarovski"

Hittade 2 uppsatser innehållade ordet Swarovski.

  1. 1. Från diamant till kristall En undersökning av annonsens roll i Swarovskis omprofilering

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Annie Salius Koka; [2023-05-31]
    Nyckelord :Omprofilering; varumärkesprofil; varumärkesidentitet;

    Sammanfattning : In recent years many brands have changed their looks and entire brand identities to keep up with the ever changing trends and demands. This paper will focus on the Austrian brand Swarovski mostly known for their crystal figurines and jewelry, who in 2021 underwent a total rebranding. LÄS MER

  3. 2. Customer involvement through social media in the product development process within the luxury goods industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Granström; Iris Minö; [2019-07-09]
    Nyckelord :Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Sammanfattning : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. LÄS MER