Sökning: "Common Aspx"

Visar resultat 6 - 10 av 281 uppsatser innehållade orden Common Aspx.

1. 6. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Adrian Brännstam; Simon Eliasson; [2023]
   Nyckelord :Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

   Sammanfattning : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. LÄS MER

3. 7. I don't want your apology

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Amanda Stenberg; Clara Carlberg; [2023]
   Nyckelord :Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Sammanfattning : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. LÄS MER

4. 8. Born Digitals internationalization - the challenges and success factors from a business model perspective

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alva Beckman; Caroline Claesson; [2023]
   Nyckelord :Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

   Sammanfattning : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. LÄS MER

5. 9. "What's your particular way of doing standardized emission reporting?" A Swedish study on measurement and reporting practices of scope 3 emissions

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Ingrid Hedin; Tim Ortner; [2022]
   Nyckelord :scope 3 emissions; sustainability reporting; value chain emissions measurement; organizational culture;

   Sammanfattning : Following the saying "what gets measured, gets managed" the constructed notion of GHG emissions measurements has, in the environmental sustainability context, increasingly been shaping business decisions and academic debate. However, the current state of measurement and reporting of scope 3 emissions, which generally account for the majority of firms' emissions, is inconsistent and incomplete. LÄS MER

7. 10. For Better or for Worse? - A qualitative study of the connection between a sole proprietor and its respective brand.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Julia Lind; Alma Stridh; [2022]
   Nyckelord :Sole proprietor; Brands; Brand equity; Credibility;

   Sammanfattning : The emergence of influencers establishing their own brand has become a common phenomenon today as a result of the benefits that brands can leverage through influencer credibility. This study aims to investigate the connection between the sole proprietor and its respective brand during the time of a scandal caused by one of the parties. LÄS MER