Sökning: "Consumer Evaluation"

Visar resultat 11 - 15 av 322 uppsatser innehållade orden Consumer Evaluation.

  1. 11. Priset för förväxling - En rättsvetenskaplig analys avseende förväxlingsbara läkemedelsvarumärken

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Fillippa Jagorstrand; [2023]
    Nyckelord :immaterialrätt; EU-rätt; läkemedel; Law and Political Science;

    Sammanfattning : Annually, around 100,000 patients in Sweden encounter healthcare-related injuries within hospital care, with an estimated 18,000 suffering from injuries attributed to incorrect medication treatment. Notably, nearly one-third of these injuries stem from medication confusion, often arising due to similarities in appearances or names of different medications. LÄS MER

  3. 12. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Jorge Vicente Nieto; Donja Hoorn; [2023]
    Nyckelord :Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Sammanfattning : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. LÄS MER

  4. 13. Implementing Life Cycle Assessment in the Product Development Process : Creating a simplified LCA-tool to support decision making and implement sustainability as a design parameter

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Markus Johansson; Jonatan Sars; [2023]
    Nyckelord :;

    Sammanfattning : Design is described as the main factor influencing a product's sustainability, and with industrial growth, global interest in sustainability issues has also increased. Furthermore, the design process is an important part when companies are to reduce climate impact of their products, and that the demand for more environmentally friendly products is increasing. LÄS MER

  5. 14. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Författare :Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Nyckelord :Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Sammanfattning : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. LÄS MER

  7. 15. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Philip Brunkes; Lina Johansson; [2023]
    Nyckelord :Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

    Sammanfattning : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. LÄS MER