Sökning: "Pre-purchase stage"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Pre-purchase stage.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
   Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

3. 2. Framgångsfaktorer för värdeskapande kundupplevelser i förköpsstadiet, med särskilt fokus på hållbarhetsaspekter, ur ett relationsperspektiv mellan en e-handlare och individuella konsumenter : En fallstudie inom deVal Sweden AB

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Amanda Peterson; [2023]
   Nyckelord :Analysmodell; förköpsfasen; hållbar konsumtion; kundupplevelse; värdeskapande; e-handel; B2C;

   Sammanfattning : E-handeln har medfört nya möjligheter för både konsumenter och e-handlare med dess tillgänglighet och breda marknad. Med en bred marknad, vilket inom e-handeln kan bli världsvid, tillkommer en hård konkurrens för e-handlare. Den hårda konkurrensen i kombination med den nuvarande inflationen utmanar e-handlare i en tuff tid. LÄS MER

4. 3. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Philip Brunkes; Lina Johansson; [2023]
   Nyckelord :Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

   Sammanfattning : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. LÄS MER

5. 4. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Valeria de Leon; Miranda Ånäs; [2023]
   Nyckelord :Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. LÄS MER

7. 5. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Bianca Johansson; Helena Zhang; [2022]
   Nyckelord :Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

   Sammanfattning : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. LÄS MER