Sökning: "Consumer Profiling"

Visar resultat 16 - 20 av 21 uppsatser innehållade orden Consumer Profiling.

  1. 16. Skapa ditt digitala skyltfönster : En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen

    Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

    Författare :Jessika Hjärne; Elin Bergh; [2012]
    Nyckelord :Personal branding; digital identity; social media; internet; strategic communications; profiling; recruitment process;

    Sammanfattning : Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit’s important to know how to deal with this. LÄS MER

  3. 17. A sensory characterization of bread and yoghurt : using the partial Napping® method on an untrained consumer panel

    Master-uppsats, SLU/Dept. of Food Science

    Författare :Anne Normann; [2012]
    Nyckelord :sensory analysis; sensory characterization; napping; consumer testing;

    Sammanfattning : Sensory analysis is a common part of the new product development process and for product optimization. Sensory characterization and product profiling is traditionally made by trained expert panels. However, food industries and market have nowadays more demands for rapid techniques likewise request for consumer preference and perception. LÄS MER

  4. 18. Socialt entreprenörskap som varumärkesprofilering

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Per Samuelsson; Fredrik Karlsson; [2011]
    Nyckelord :Socialt entreprenörskap Varumärke Profilering Konkurrensfördelar;

    Sammanfattning : Abstract Interest in the subject appeared from real events. We seemed to discern a trend in society. We have noted that the amount of social enterprises to a greater extent is formed in Sweden. Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations of companies included in the category of social enterprise. LÄS MER

  5. 19. I changed my mind : A study of product returns; how they can be managed to create opportunitites and lower costs

    Magister-uppsats, Handelshögskolan BBS

    Författare :Annika Lenart; [2008]
    Nyckelord :Returns Management; Reveres supply chain management; Customer needs; Consumer buying behavior; Resources; Capabilities; Opportunities; Costs;

    Sammanfattning : “I changed my mind” is a case study aimed at investigating returns. Returns are often negative occurrences and can be seen as the last “block” in a supply chain. However, what this study shows is that a return is a great source for customer profiling and can lead to an increase in market shares if managed correctly. LÄS MER

  7. 20. Profiling the Fortified Health Food Consumer - a study of Swedish margarine

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anders Nilsson; Mikael Larsson; Orin Hickerson; [2007]
    Nyckelord :Fortified Food; Health; Segmentation; Purchase Loyalty; Margarine; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. LÄS MER