Sökning: "Country of origin promotion"
Visar resultat 1 - 5 av 11 uppsatser innehållade orden Country of origin promotion.
1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
2. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen
Magister-uppsats,Sammanfattning : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. LÄS MER
3. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. LÄS MER
4. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. LÄS MER
5. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets? The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. LÄS MER
