Sökning: "Customer Relationship Management"
Visar resultat 21 - 25 av 678 uppsatser innehållade orden Customer Relationship Management.
21. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer
Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknikSammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER
22. Faktorer i en kund–systemleverantörsrelation som bidrar till en framgångsrik införandeprocess av ett Treasury Management System : En fallstudie av Nordkap och tre av dess kundföretag
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Införandet av ett informationssystem är en vanlig strategi för att kunna öka konkurrenskraften i företagets verksamhet med syftet att stödja och effektivisera verksamheten. En typ av informationssystem är ett Treasury Management System som kan effektivisera företagets hantering av finansiell information. LÄS MER
23. Customer segmentation in Retail: An Experiment in Sweden
Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER
24. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.
Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapSammanfattning : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. LÄS MER
25. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER