Sökning: "Customer reward programs"

Visar resultat 11 - 15 av 16 uppsatser innehållade orden Customer reward programs.

1. 11. Make a customer, not a sale : A study on customer's perception of loyalty programs

   Magister-uppsats, Marknadsföring

   Författare :Louise Anderson; [2013]
   Nyckelord :;

   Sammanfattning : The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. LÄS MER

3. 12. Temporal Discounting of Different Commodities in Airline Customer Reward Programs

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Alana Knapman; Jon Tronde; [2012]
   Nyckelord :Customer reward programs; customer loyalty; temporal discounting;

   Sammanfattning : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. LÄS MER

4. 13. Pizzerias but not hairdressers : Market characteristics and customer reward programs

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Emma Ekström; [2011]
   Nyckelord :Customer reward program; market characteristic; purchase incentive; loyalty program; frequency program; reward program; loyalty card; stamp card; loyalty scheme; pizzerias; hairdressers; product type; marginal costs; differentiation.;

   Sammanfattning : Firms commonly offer purchase incentives to customers to make them purchase repeatedly. One such strategy is to offer customer reward programs. Customer reward programs are one of the most widely studied areas within marketing and one of the most widely implemented marketing initiatives by practitioners. LÄS MER

5. 14. Kundlojalitet : En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Josephine Hyytiäinen; Anna Braatz; [2010]
   Nyckelord :service management; customer loyalty; customer value satisfaction; customer loyalty programs; the airline industry; frequent flyer programs; Relationsmarknadsföring; kundlojalitet; kundvärde tillfredställelse; kundlojalitetsprogram; flygbranschen; frequent flyer programs;

   Sammanfattning : Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. LÄS MER

7. 15. Credit Card Reward Program in Singapore : The Consumers' Choice

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Hui-Chen-Ivy Ng; [2009]
   Nyckelord :Credit Card; Reward Program; Singapore ;

   Sammanfattning : The credit card market in Singapore is a concentrated one with local players and their foreign counterparts all vying for a share of the local market. Card issuers are constantly looking for new alternatives to attract new customers and entice existing ones to use their cards. At the same time, consumers are demanding more value from their cards. LÄS MER