Sökning: "E-marketing"

Visar resultat 11 - 15 av 24 uppsatser innehållade ordet E-marketing.

1. 11. Culture and Design in Web-Communication

   Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Firoozeh Karimi; [2013-09-20]
   Nyckelord :;

   Sammanfattning : Nowadays, e-marketing through websites is one of the most essential factors in presenting new products to the consumers and potential buyers. So an effective website should consider understanding of interconnected business environment and intercultural or cross-cultural differences while it is presenting a product to the globalized marketing atmosphere. LÄS MER

3. 12. Online Marketing Strategies: How to combine digital media channels

   Magister-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Malin Carlén; Susanne Lindkvist; [2013-07-12]
   Nyckelord :online marketing; online marketing strategies; digital media channels; e-marketing; digital marketing;

   Sammanfattning : .... LÄS MER

4. 13. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

   Master-uppsats, Avdelningen för företagsekonomi

   Författare :Petra Svobodova; Anna Gnyria; [2013]
   Nyckelord :marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

   Sammanfattning : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. LÄS MER

5. 14. E-marketing - ett modernt kommunikationsverktyg : En studie som presenterar alternativa marknadsföringsåtgärder

   Kandidat-uppsats, Institutionen för samhällsvetenskaper

   Författare :Ludvig Gårdebäck; Magnus Lannehed; [2013]
   Nyckelord :e-marketing; digital marketing cycle; SEO; customer relationship; alternative marketing procedures; e-marketing; sökmotoroptimering; kundrelationer;

   Sammanfattning : Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. LÄS MER

7. 15. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Nyckelord :Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Sammanfattning : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. LÄS MER