Sökning: "E-marketing"

Visar resultat 16 - 20 av 24 uppsatser innehållade ordet E-marketing.

  1. 16. Matching - A mixed study on how companies and business students perceive each other

    Kandidat-uppsats, Företagsekonomi

    Författare :Michaela Lundback; Charlotta Westermark; [2012]
    Nyckelord :students; companies; perception; employer branding; marketing; criterions; employment; matching;

    Sammanfattning : Every year many students are graduating from their university and are faced with the difficulty of acquiring an employment, especially large difficulty in Sweden as the unemployment rate is large amongst young adults. The companies are also facing a challenge, of how to receive the best applicants to their job openings, to ensure they will stay competitive as companies. LÄS MER

  3. 17. How can universities use E-marketing to attract students?

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Dennis Svensson; Sahar Zia; [2012]
    Nyckelord :E-marketing; Relationship Marketing; Promotion Mix; Millennials;

    Sammanfattning : The purpose of this study was to examine how various universities address E-marketing activities as a help for attracting more students. The key issue was to add knowledge by investigating and understanding E-marketing activities in combination with parts of Promotion Mix, and Relationship Marketing. LÄS MER

  4. 18. The use of Web tools in French companies

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Sandra GOVIN; Cedric ESPOSITO-FARESE; [2010]
    Nyckelord :France; French companies; companies; Internet; Web; Web 2.0; Web tools; Website; Web objectives; e-marketing; e-commerce; observation research;

    Sammanfattning : Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage. The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. LÄS MER

  5. 19. ELEKTRONISKA KUNDRELATIONER : En teoristudie

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro universitet

    Författare :Gustav Medberg; Martin Thalström; [2009]
    Nyckelord :Customer relationships; Internet; Marketing; Kundrelationer; Internet; Informationsteknik; marknadsföring;

    Sammanfattning : Denna uppsats syftar till att kartlägga hur elektroniska kundrelationer skildras av marknadsföringslitteraturen inom klassisk-, direkt- och relationsmarknadsföring. Kartläggningen har även för avsikt att undersöka eventuella mönster i litteraturens skildring av den elektroniska kundrelationen. LÄS MER

  7. 20. E-Marketing of Virtual Products Based onE-Commerce : A Case Study in Net Game Company

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT; Centrum för tjänsteforskning

    Författare :Yan Li; [2009]
    Nyckelord :Electronic Commerce Virtual Products E-marketing Internet;

    Sammanfattning : This essay is about the E-marketing of virtual products based on ElectronicCommerce. With the development of the network technology, the improvement ofElectronic Commerce is necessary. The E-Commerce is become more and morepopular with the wide usage of Internet in our daily life. The traditional marketingstrategy is not enough. LÄS MER