Sökning: "Ella Peltovuori"

Hittade 1 uppsats innehållade orden Ella Peltovuori.

  1. 1. Buzz Marketing in Startups - A case study on the online dating service Mazily

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emil Westrin; Ella Peltovuori; [2014]
    Nyckelord :Buzz marketing; Startups; WOM; viral marketing; Business and Economics;

    Sammanfattning : The aim of thhis thesis is to explore and describe the phenomenon of buzz marketing in the context of a resource-limited startup. The focus of the study is on the organization’s perspective to buzz marketing and how companies can encourage third parties to amplify their marketing messages. LÄS MER