Sökning: "Evelina Josefsson"

Hittade 1 uppsats innehållade orden Evelina Josefsson.

  1. 1. Systembolaget och unga : En studie om hur systembolagets reklamfilmers budskap tas emot

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Minda Landgren; Evelina Josefsson; Frida Johnsson; [2018]
    Nyckelord :Ungdomar; Systembolaget; Alkohol; Reklamfilm; Encoding Decoding; Teman; Koder; Kontext;

    Sammanfattning : Abstract
  Title:Systembolaget och unga - En studie om hur Systembolagets reklamfilmers budskap tas emot  Authors: Frida Johnsson, Evelina Josefsson, Minda Landgren  Aim: The aim with this essay is to analyze how the target audience 18-19-year olds, and consumers of Systembolaget, the target audience of 20- 25-year olds, are affected by two specific commercials named “Systrar” and “Bröder” and furthermore examine whether the commercials have a deterrent effect on the audience or not. The questions the essay answers are “How do 18-19-year olds perceive that they are affected by the campaign films?” and “How do 20-25-year olds perceive that they are affected by the campaign films?”. LÄS MER