Sökning: "Hannah Höijer"

Hittade 1 uppsats innehållade orden Hannah Höijer.

  1. 1. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Hannah Höijer; Julia Nordin Kehlmeier; [2023]
    Nyckelord :awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

    Sammanfattning : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. LÄS MER