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Visar resultat 41 - 45 av 1750 uppsatser innehållade ordet Instagram..
41. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. LÄS MER
42. Den digitala modelläsaren : En diakron modelläsaranalys av Försäkringskassans konstruerade identiteter i informationsbroschyrer från 1969-1980 och på sociala medieplattformen Instagram från 2020-talet
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : Syftet med denna uppsats var att skapa en djupare förståelse för hur olika modelläsare konstrueras i externkommunicerande texter från Försäkringskassan ur ett diakront perspektiv. Modelläsaren är en prototypisk läsare som är inbyggd i texter och besitter en viss social identitet. LÄS MER
43. Sociala mediers påverkan på Generation Z : En kvantitativ studie om vad som primärt påverkar Generation Z konsumenter på sociala medier vid val av varumärke
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of the study is to identify how Generation Z consumers are influenced by social media when choosing a brand, as they are the only generation that has grown up with the internet as a given. The study also aims to investigate the consumer behaviors that Generation Z have on social media. LÄS MER
44. Ukrainian Digital Media Activism On Instagram Stories During The War Against Russia In 2022 : An Analysis Of Kharkiv-Related Users’ Digital Activity During March 2022
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : This study examines digital media activism during the full-scale war in Ukraine caused by the Russian invasion in 2022, focusing specifically on Instagram content posted by users with connections to Kharkiv city between March 18-25, 2022. Kharkiv was heavily affected by bombings throughout the war. LÄS MER
45. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania
Magister-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. LÄS MER
