Sökning: "Jiabao Guo"

Hittade 2 uppsatser innehållade orden Jiabao Guo.

1. 1. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Zhiyu Chen; Jiabao Guo; [2022]
   Nyckelord :Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Sammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER

3. 2. Remote work and leadership during the Covid-19 Pandemic : An exploratory study on how remote work is affecting leadership styles and employee motivation

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Jiabao Guo; Emilio Ergovan; Victor Seitl; [2021]
   Nyckelord :The Covid-19 Pandemic; Employee Motivation; Remote Work; Digital Transformation; Leadership Styles;

   Sammanfattning : Background: The Covid-19 pandemic has impacted all of society, and businesses are faced by having to close or adapt to the new regulations and laws by pursuing digital transformation. As companies are transitioning to remote work, leaders are now met with the obstacle of taking in-person, face-to-face leadership and putting it through digital transformation. LÄS MER