Sökning: "Karin Tydén"

Hittade 1 uppsats innehållade orden Karin Tydén.

  1. 1. This is the era of the personal brand : En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle

    Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

    Författare :Phia Bergdahl; Karin Tydén; [2010]
    Nyckelord :Personal brand; branding; communication; Internet; social media; consumer society; network society; Personligt varumärke; kommunikation; Internet; sociala medier; konsumtionssamhälle; nätverkssamhälle;

    Sammanfattning : Authors: Phia Bergdahl & Karin Tydén Title: This is the era of the personal brand – a study about the role of a personal brand in a professional context in modern society Level: BA Thesis in Media and Communication Studies Location: Linnaeus University Language: Swedish Number of pages: 54 Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. LÄS MER