Sökning: "Klovemark Yasmina"

Hittade 2 uppsatser innehållade orden Klovemark Yasmina.

1. 1. ”Lever den upp till hypen?” – Klart den gör när videon är sponsrad : En klassificeringsstudie av negativa kommentarer i anslutning till influencer-kampanjer på YouTube

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Sofie Andersson; Klovemark Yasmina; [2019]
   Nyckelord :Influencer Marketing; YouTube-Comments; Credibility; Negative feedback; Influencer-Marknadsföring; YouTube-kommentarer; Trovärdighet; Negativa Kommentarer;

   Sammanfattning : Due to the development of the internet and social media platforms, marketing has changed from a one-way message to a two-way commutation online, causing marketers to lose significant control of the narratives of their campaigns. Influencer marketing has become an established approach on platforms such as YouTube, but little research has focused on the consequences of the two-way communication and freedom of consumers posting comments regarding the risk of campaigns online receiving negative feedback in their respective comment sections, sometimes causing news-headlines or going viral. LÄS MER

3. 2. Stylistic Refusal: A Case of Language Crossing? : Consequences of Stylistic Choices in a Social Media Discourse

   Kandidat-uppsats, Södertörns högskola/Engelska

   Författare :Yasmina Klovemark; [2018]
   Nyckelord :Language Identity; Crossing; Linguistic Appropriation; Refusal; Legitimacy; YouTube Comments;

   Sammanfattning : Due to social media’s vast reach, platforms are created where participants of different speech communities interact. In these interactions, the role of language in conveying a credible identity is brought to light. LÄS MER