Sökning: "Kundcentricitet"

Hittade 1 uppsats innehållade ordet Kundcentricitet.

  1. 1. Customer Centricity and involvement in Swedish fintech innovation : An exploratory research on the customers role in Swedish fintech

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martin Eriksson; Mohamed El Khatib Naranjo; [2022]
    Nyckelord :Customer knowledge; Customer Centricity; Co-creation; Innovation; Fintech; Sweden; Kundkunskap; Kundcentricitet; Samskapande; Innovation; Fintech; Sverige;

    Sammanfattning : Fintech has had a huge growth in Sweden during the last decades. Increased competition has made companies compete over resources to attend to customer needs. The access to customer knowledge is one of those resources. LÄS MER