Sökning: "Linnéa Sterner"

Hittade 4 uppsatser innehållade orden Linnéa Sterner.

  1. 1. Without a social media strategy, you're posting in the blind : En studie om sociala medier som marknadsföringskanal

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Frejd; Linnéa Sterner; Ida Strauss; [2017]
    Nyckelord :;

    Sammanfattning : Purpose & Research questions: The purpose of this study is to examine how the use of social media as a marketing channel has influenced the company's way of working. With this purpose in mind, our research questions were formulated as follows: 1. LÄS MER

  3. 2. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linnea Berg; Lisa Sterner; [2015]
    Nyckelord :Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Sammanfattning : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. LÄS MER

  4. 3. Ledarutveckling : Vägen till Totalt Ledarskap

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Linnéa Jönsson; Linn Sterner; [2010]
    Nyckelord :Leadership; Leadership Development; Total Leadership; Management development; Efficient Leadership and Personal Leadership.;

    Sammanfattning : In today’s tough business environment the need for good and efficient leaders are becoming more and more important. The businesses are in constant change, the world is more unpredictable and the competences of the employees are much greater today, which also calls for a new type of leader, a leader who not only is authoritarian, but also possesses soft skills. LÄS MER

  5. 4. Cause Related Marketing : En studie i hur företag praktiskt arbetar med CRM

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Linn Sterner; Linnea Jönsson; [2009]
    Nyckelord :Cause-Related Marketing CRM ; Corporate Social Responsibility CSR ; Marknadsföringsstrategi; Välgörenhetsorganisationer; Marknadsföringskampanjer.;

    Sammanfattning : Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. LÄS MER