Sökning: "Ljudboksindustrin"

Hittade 1 uppsats innehållade ordet Ljudboksindustrin.

  1. 1. Creating value by integrating co-opetition in the business model for the audiobook and podcast industry as a part of a future innovation strategy

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sophie Särnhav Lundgren; Thomasine Oredsson; [2022]
    Nyckelord :Co-opetition; Business Model Innovation; Innovation strategy; Audiobook industry; Podcast industry; Co-opetition; Innovation av Affärsmodell; Innovationsstrategi; Ljudboksindustrin; Podcastindustri;

    Sammanfattning : The purpose of the study is to gain deeper knowledge in the conditions of integrating coopetition(collaboration with competitors) in the business model and how it can create value for high technology firms. The study has been delimited by studying the audiobook and podcast industry and has interviewed two audiobook companies, one podcast company and used external reports about the industry as a whole for the empirical data collection. LÄS MER