Sökning: "Lovisa Sundkvist"

Hittade 1 uppsats innehållade orden Lovisa Sundkvist.

  1. 1. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
    Nyckelord :mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

    Sammanfattning : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. LÄS MER