Sökning: "Maja Edelswärd Sneitz"

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  1. 1. Motivation and autonomy in a digital organisational communication of a swedish franchise system

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Ramzi Nsaibia; Maja Edelswärd Sneitz; [2023]
    Nyckelord :Self-Determination Theory; Fogg s Behavior Model; Motivation; Organisational Communication; Digital Collaboration Tools;

    Sammanfattning : This study has investigated how franchisors can implement and adapt digital organisational communication with collaborative tools and communication theories to empower their franchisees, improve their motivation and foster greater autonomy within the franchise system. The study was made possible by performing a qualitative analytical case study within a franchise company together with both franchisors and franchisees consisting of a total of 5 units and 8 participants, with the help of semi-structured interviews and the Free Listing-method. LÄS MER