Sökning: "Malin Elmlid"
Hittade 1 uppsats innehållade orden Malin Elmlid.
1. Network Advantages in a Market Entry Context – A study of the Swedish fashion business
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of networks. LÄS MER
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