Sökning: "Marcela Oderich Linke"

Hittade 3 uppsatser innehållade orden Marcela Oderich Linke.

  1. 1. Beer is yellow, neither blue nor pink

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marcela Oderich Linke; Johanna Aronsson; [2013]
    Nyckelord :Gender segmentation; segmentation strategy; core values; cultural shifts; beer industry.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study was to investigate how theories regarding core values and cultural shifts could contribute to the segmentation research field. The aim of this study was further to investigate how to attract an additional segment without loosing the original target audience. LÄS MER

  3. 2. Oberoende av kulturen vill alla ha det perfekta hemmet

    Kandidat-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Marcela Oderich Linke; [2012]
    Nyckelord :semiotik; reklamanalys; konsumtionssamhälle; IKEA; globalisering; det ideala hemmet; slogans; målgrupper; Cultural Sciences; Social Sciences;

    Sammanfattning : This thesis is an analysis of five IKEA commercials that were produced for different contexts and different target groups: one that was played in many countries, one for North America, one for Australia, one for Poland and one for Italy. These commercials were analysed on three different levels, with every level of analysis based on the findings on the preceding level. LÄS MER

  4. 3. Monogami är ute, det är nya tider nu: En fallstudie av dejtingsajten Victoria Milan

    L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Maja Petersson; Marcela Oderich Linke; [2011]
    Nyckelord :dejtingsajt; otrohet; kärlek; livsstilsreklam; internetdejting; Victoria Milan; online dejting; kontaktannonser; Social Sciences; Cultural Sciences;

    Sammanfattning : The company Victoria Milan provides an online dating service aimed at persons who are already within a committed relationship. Their marketing campaign and their slogan make your life more living, have an affair! has led to a record in amount of complaints from the public to the Swedish advertising ombudsman. LÄS MER