Sökning: "Marketing Inertia"

Hittade 4 uppsatser innehållade orden Marketing Inertia.

  1. 1. Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Fanny Nilsson; Felicia Schützler; Jennifer Sturedahl; [2019]
    Nyckelord :Business Development; Digital Innovation; Dynamic Capability; Facebook; Inertia; Marketing Inertia; Marketing Strategy; Organizational Inertia; Social Media;

    Sammanfattning : Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. LÄS MER

  3. 2. Marknadsundersökning inom datacenterbranschen : Undersökning av tekniska inköp, med fokuspå kyllösningar

    Master-uppsats, Industriell teknik

    Författare :Sverre Brecheisen; Richard From; [2013]
    Nyckelord :datacenter; energieffektivitet; grön it; investeringar; kyla;

    Sammanfattning : The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. LÄS MER

  4. 3. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johan Radojewski; Rebecca Lucander; [2009]
    Nyckelord :Mobile marketing; inertia; conceptual model; barrier; slow development;

    Sammanfattning : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. LÄS MER

  5. 4. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing

    Magister-uppsats, Institutionen för ekonomi

    Författare :Magnus Ahlstedt; [2007]
    Nyckelord :Marketing information system; MkIS; Implementation; Marketing communication; Strategy;

    Sammanfattning : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. LÄS MER