Sökning: "consumer orientation"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden consumer orientation.

  1. 1. Security and Privacy Concerns for IoTAdoption : A User Perspective

    Master-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Dennis Mazvimba; [2022]
    Nyckelord :IoT security concerns; IoT privacy concerns; smart-home privacy; Internet-of Things adoption;

    Sammanfattning : The Internet of Things (IoT) is one of the most rapidly evolving technologies aroundthe globe that has changed the way people live due to the benefits that comes with itsadoption. However, they have been associated with privacy and security risks. LÄS MER

  3. 2. The influence of macroenvironmental factors on online shopping and the use of BNPL

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Maria Hardin; Moira Twengström; [2022]
    Nyckelord :‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Sammanfattning : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. LÄS MER

  4. 3. Sustainability and economic crisis : Scenario strategies for a sustainability driven company

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Ferdinand Schnell; [2021]
    Nyckelord :Scenario planning; future scenarios; strategy; start-up; trends; drivers; trendlines; consumer behaviour; transformation; education;

    Sammanfattning : This thesis addresses the challenges and opportunities of sustainability driven companies during the time of crisis in 2020. The company Green City Solutions is used as a case study company in the field of air pollution. LÄS MER

  5. 4. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Maura Leonie Kongehl; Belinda Sander; [2021]
    Nyckelord :sustainability; circular business models; business model innovation; access-based consumption; fashion furniture renting; consumer resistance; perceived risks; Business and Economics;

    Sammanfattning : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. LÄS MER

  7. 5. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Margot Descouens; Valentine Gerbault; [2021]
    Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER