Sökning: "Marketing Technology"

Visar resultat 31 - 35 av 1280 uppsatser innehållade orden Marketing Technology.

  1. 31. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

  3. 32. Utveckling och konstruktion avmöbler till en mässmonter : Ett projekt där ett antal inredningsartiklar gjorda av pappersreglar har formgivits och konstruerats

    Kandidat-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Albin Cupan; [2023]
    Nyckelord :paperstrut; pappersregel;

    Sammanfattning : This report presents a project focused on designing and developing interior items for a trade fair booth, where the items are constructed using paper struts. These interior items are intended to showcase and promote the paper struts as a product and the company's brand. LÄS MER

  4. 33. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Häggmark; Fanny Olofsson; [2023]
    Nyckelord :Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Sammanfattning : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. LÄS MER

  5. 34. THE INTEGRATION OF SUSTAINABLE PROCUREMENT AND MARKETING,A CASE STUDY OF NESTLE

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Emmanuel Innocent Obaji; Jeffrey Thayalan Jebakumar; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 35. Fake It Till You Make It – En studie om generativ AI:s inverkan på kreativitet utifrån Guilfords Measures of Divergent Thinking

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nike Anderlind; Josephine Havmark Persson; Eric Hemmingsson; [2023]
    Nyckelord :Artificiell intelligens AI ; kreativitet; divergent tänkande; marknadsföring; ChatGPT; Business and Economics;

    Sammanfattning : Artificial intelligence (AI) has emerged as a transformative technology, revolutionizing various domains previously reliant on human interaction. This study explores the potential implications of generative AI on creativity and idéa generation, employing widely used Guildford Measures of Divergent Thinking by Joy Paul Guilford as an assessment tool. LÄS MER