Sökning: "Marketplace Culture"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden Marketplace Culture.

  1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER

  2. 2. “Fair Trade is an artisan’s movement” An interview study with handicraft producer organisations affiliated to World Fair Trade Organisation (WFTO) in the Global South

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Miranda Kårelind; [2022-01-18]
    Nyckelord :Traditional handicraft; Craftsmanship; Artisans; Fair Trade; Global South;

    Sammanfattning : Traditional craftsmanship provides a significant source of income for marginalised groups in many parts of the Global South. Simultaneously, the traditional handicraft is a way to remember and maintain a cultural heritage. However, the ability to survive on traditional craftsmanship has worsened around the world. LÄS MER

  3. 3. A New Era of the Visual Art Market? : A Platform Analysis of the biggest NFT market OpenSea on Diversity and Equality

    Magister-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Wai Ling Ng; [2022]
    Nyckelord :Visual Art Market; NFT; Blockchain; OpenSea; Diversity; Equality;

    Sammanfattning : The thesis investigates OpenSea, the world’s largest NFT marketplace on whether it promotes the decentralization of the visual art market and lowers the entry barriers of the market for artists to connect with potential collectors and thus promoting diversity and equality to the market.  The success of an artistic career requires connections with art dealers and high cultural institutions, because art professionals act as the gatekeepers of the art market by evaluating the value of artworks and artists (Prinz, 2022). LÄS MER

  4. 4. Sustainable Prosumer Identity projects and motives

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Omar Hawasli; Chupei Zhang; [2022]
    Nyckelord :Consumer culture theory; Prosumer; Prosumption; Identity; Identity motive; Identity process. The process-oriented model; Social Sciences;

    Sammanfattning : As people develop different identities throughout their lifespan, unparalleled challenges such as climate change and COVID-19 and the great tendency to adapt to more sustainable life have encouraged them to opt for types of identities that are more suitable to overcome such challenges. Identities based on purchasing products and services for self-consumption have become less attractive, an inactive stance has been supplanted with a more active one where a growing number of people are more conscious of the adverse effects of their consumption on the environment and society, and more inclined to disengage from the market by refusing overconsumption and forming an identity that is denoted by anti-consumption or self-production. LÄS MER

  5. 5. Agile product development for integrated suppliers : A qualitative case study on the challenges of developing internal product development practices for an integrated supplier

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Linus Lindgren; [2020]
    Nyckelord :Supplier Integration; Agile Development; Product Development; Automotive Industry; Hybrid Models; Scrum; Stage-Gate; Agile Leadership; Leverantörsintegration; Agil Utveckling; Produktutveckling; Fordonsindustrin; Hybridmodeller; Scrum; Stage-Gate; Agilt Ledarskap;

    Sammanfattning : Product development has become essential in today’s technology driven marketplace. Currently, pointbased models such as the stage-gate model are applied in practice of several incumbent firms in the automotive industry. LÄS MER