Sökning: "Mehrabian Russell Stimulus-Organism-Response model"

Hittade 2 uppsatser innehållade orden Mehrabian Russell Stimulus-Organism-Response model.

1. 1. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

   Master-uppsats, Karlstads universitet/Handelshögskolan

   Författare :Lina Thuvander; Andréas Fredriksson; [2015]
   Nyckelord :Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

   Sammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER

3. 2. The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden.

   Magister-uppsats, IHH, Marketing and Logistics

   Författare :Maria Maciejewska; Egle Cicenaite; [2012]
   Nyckelord :Mehrabian Russell Stimulus-Organism-Response model; Bitner’s framework of servicescapes; environmental factors in a supermarket; customers in Sweden; ICA MAXI;

   Sammanfattning : As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. LÄS MER