Sökning: "Minimise harm and Maximise good"

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  1. 1. CSR communication within controversial businesses - a closer look at the fast fashion industry

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Isac Almqvist; Lucas Holmqvist Adolfsson; [2022]
    Nyckelord :CSR; CSR communication; Minimise harm and Maximise good; brand identity; brand communication; fast fashion; strategic communication. CSR; CSR-kommunikation; varumärkesidentitet; varumärkeskommunikation; strategisk kommunikation.; Social Sciences;

    Sammanfattning : Our planet is facing severe climate crises and the global companies are those who have the opportunity to make the biggest impact on how this will unfold in the future. The aim of this thesis is to gain a deeper understanding of how companies within questioned businesses are managing their CSR-communication and communicating their responsible initiatives and engagements on social media. LÄS MER