Sökning: "Moa Meyner"

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  1. 1. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    Kandidat-uppsats, Jönköping University

    Författare :Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Nyckelord :Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Sammanfattning : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. LÄS MER