Sökning: "Moms Johansson"
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6. What helps or inspires busy moms while grocery shopping?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. LÄS MER