Sökning: "Monica Scott"

Hittade 2 uppsatser innehållade orden Monica Scott.

1. 1. Studenters syn på tågturismupplevelser genom Interrail

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Naruepenat Sae-Ung; Patricia Ramirez; [2021]
   Nyckelord :Train tourism; Interrail; Storytelling; Consumer behavior; Europe.; Tågturism; Interrail; Storytelling; Konsumentbeteende; Europa.;

   Sammanfattning : This study aims to study the concept of Interrail and its importance for students' train journeys when it comes to students' portraits of train tourism. The empirical data has been collected through a qualitative method. The implementation of the method has been done through semi-structured interviews with college/ university students. LÄS MER

3. 2. Strategisk legitimitet : En kvalitativ studie om Försvarsmaktens kommunikativa arbete ur ett nyinstitutionellt perspektiv

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Olivia Björklund; Monica Tesanovic; [2018]
   Nyckelord :Myndighetskommunikation; organisationskommunikation; legitimitet; strategisk kommunikation; digitala medier;

   Sammanfattning : This study is about how the Swedish Armed Forces, as a government organization, can communicate constructively in relation to legitimate communication on their official website. Today's communication as an official organization is increasingly dominated by the so-called marketization. LÄS MER