Sökning: "Multichannel Retail"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden Multichannel Retail.

  1. 1. Consumer multichannel buying behavior under the pandemic

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Jingming Zhang; Xinyu He; [2023]
    Nyckelord :Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Sammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER

  3. 2. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alicia Larsson; Cajsa Schoultz; [2023]
    Nyckelord :Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Sammanfattning : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. LÄS MER

  4. 3. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matteo Priori; Elienor Werner; [2022]
    Nyckelord :psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Sammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER

  5. 4. Påverkan av externa händelser på försäljningskanaler inom detaljhandeln : En kvalitativ studie om hur externa händelser påverkar arbetet med försäljningskanaler inom detaljhandeln

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Mihajlo Kvocka; Alexander Becic; [2021]
    Nyckelord :Retail; Covid-19; retail apocalypse; multichannel strategies; Detaljhandeln; Covid-19; butiksdöden; flerkanalsstrategier;

    Sammanfattning : Butiksdöden och Covid-19 har båda ändrat förutsättningarna för hur detaljhandelsföretag behöver tänka kring sina fysiska butiker för att hålla sig konkurrenskraftiga. Det har börjat ske att konsumenter köper allt mer online och med den globala epidemin så innebär det att strategierna som fungerade tidigare möjligen inte längre gör det. LÄS MER

  7. 5. What is the role of pop-up stores in a multichannel environment?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Konstantinos Georgiou; Emmanouil Pyrgarousis; [2021]
    Nyckelord :Multichannel; Pop-up stores; customer experience; retail; customer-brand relationships; Business and Economics;

    Sammanfattning : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. LÄS MER