Sökning: "Nation Brand Image Perception"

Hittade 4 uppsatser innehållade orden Nation Brand Image Perception.

  1. 1. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Verena Rucker; [2022]
    Nyckelord :Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

    Sammanfattning : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. LÄS MER

  3. 2. En positiv internationell Sverigebild - fantasi eller verklighet? : -En analys av hur bilden av Sverige förändrats över tid i amerikansk media

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Fanny Pettersson Bergström; [2017]
    Nyckelord :Image of Sweden; Nation Branding; Media; Nation Perception;

    Sammanfattning :   Abstract Bachelor thesis in Political Science by Fanny Pettersson Bergström, spring term 2017. Supervisor: Sara Svensson. A Positive International Image of Sweden - Fantasy or Reality? -An Analysis of how the Image of Sweden has Changed over Time in American Media. LÄS MER

  4. 3. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    Master-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Meiyuan Huang; Annie Guu; [2015]
    Nyckelord :nation brand image; consumer behaviour;

    Sammanfattning : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. LÄS MER

  5. 4. La diplomatie publique : une comparaison entre la France et la Suède

    Kandidat-uppsats, Institutionen för humaniora

    Författare :Gustav Johansson; [2009]
    Nyckelord :Public diplomacy; Nation branding; Anholt; Diplomatic strategy; Diplomatie publique; Nation branding; Anholt; Stratégie diplomatique;

    Sammanfattning : Dans la mondialisation d’aujourd’hui et dans un monde plus démocratique et ouvert, la diplomatie publique est devenue un sujet qui suscite de plus en plus d’intérêt. Selon Anholt, un analyste de société anglais, tous les gouvernements doivent, pour le compte du peuple, des institutions et des entreprises, développer une stratégie pour améliorer et fortifier la perception du pays. LÄS MER