Sökning: "Nora Kriistina Berg"

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  1. 1. Branding in Trade Unions - case of Unionen

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nora Kriistina Berg; Monica De La Mora; [2008]
    Nyckelord :Member Branding; Coporate Branding; Relationship Marketing; Organizational Culture; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. LÄS MER