Sökning: "Oliver Holmström"
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1. Konsumentbeteende inom fast fashion-branschen : En kvantitativ studie kring konsumentbeteendet inom fast fashion-branschen
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : The aim of the study is to further understand the factors influencing consumer behavior in the fast fashion segment. The study is done from a consumer perspective where 84 consumers were asked questions regarding their preferences, behaviors, and habits while shopping, and which aspects they are most keen about while visiting fast fashion stores. LÄS MER
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